http://info.med.yale.edu/caim/manual/
Web Style Guide: Basic Design Principles for Creating Web Sites
"The first step in designing a Web site is to make sure you have defined a set of goals know what it is you want to accomplish with your Web site". (Web Style Guide Introduction)

http://www.clickz.com/experts/archives/design/write_sell/article.php/815631
Nobody Wants To Read Your Words
What's the biggest thing that gets in the way of a commercial writer writing good stuff? Pure and simple it's ego.

http://www.iboost.com/build/design/articles/content/1083.htm
Brief is Chief!
The written message needs to be DESIGNED to fit the medium. And the Web is no exception. In fact, the Web is a lot less flexible than, say, a magazine or newspaper.

http://tech.irt.org/articles/js152/#4.2
Web Design Hints and Tips
By: Paul Rundle, Pankaj Kamthan and Martin Webb

http://www.netlingo.com/
The Internet Language Dictionary
Great site to find out the meanings of all those foreign "webbie" words.

http://www.iboost.com/build/design/articles/1079.htm
35 Web Site Sins
Your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your sites value.

http://builder.cnet.com/webbuilding/pages/Business/Paul/070299/
Ten Ways to Brand Your Web Site (7/2/99)

I agree and disagree with some of the information in the articles and views listed above, and though some of these are obviously written for web designers, I do feel that they are worth checking out, to give one ideas on their site's direction.

I will be adding links as I find new information that may be of interest!